Our Team

Sándor Cárdenas – Founder/CEO

As the founder of Smartflex, I see my role as the thinker-upper of great, new ideas that will help other people succeed as entrepreneurs. I started out in business early in life, and have enjoyed being a successful entrepreneur since I was in my early twenties. I wanted to make it easy for other people to enjoy the same freedom, authenticity and empowerment that I was experiencing, so I started Smartflex Solutions and built it around three important values:

  • Respect for the community - running a sustainable business that has a positive impact.
  • Respect for team members – honoring individuality and the flexibility to work from home.
  • Respect for clients – supporting entrepreneurs in their success.

While I am mainly the idea guy, leaving the implementation details to our brilliant team members, I still occasionally participate in some of the creative design or technology efforts. For example, the FlexEdit editing system featured on all Smartflex websites? I wrote that.

Home Life: I live in San Diego, California with my cats and dog. I’m a vegetarian.

Special Skills: Violin, guitar, electronic music, beat boxing, and brown belt in Judo/Jiu-Jitsu.

Interests and Hobbies: Meditating, yoga, dancing, nutrition, philosophy, social dynamics, technology.


Travis Houston – Online Marketing Guru

I began marketing online in 2004 to promote my real estate sales and investment company. After studying with many of the top minds in internet marketing, (like Frank Kern, Eben Pagan, Andy Jenkins, and Dan Kennedy, to name a few) I began sharing this knowledge with friends, family and business partners. What began as a way to develop my own entrepreneurial ventures became a way to teach and inspire others to do the same.

Home Life: I live in Salem, Oregon with my lovely wife, Joy, the author of The Delicious Revolution and Rocking Body, Raw Food, and our two delicious, rockin’ kids.

Special Skills: Surfer, photographer, Mac disciple, videographer.

Interests and Hobbies: Exotic cooking, dinner parties with friends, spending time with my family at the beach.


Jason Malone – Web Designer

I cut my teeth in software and internet services in 1999 while touring the US and Europe with the band, Manowar as their accountant and technology consultant. Over the intervening years and a few coast-to-coast moves, I owned and was a partner in several small businesses focused on a variety of web technologies. When I joined the Smartflex Solutions team, I brought with me over ten years of software support, design and development expertise, along with more than five years of SEO and online marketing experience.

Home Life: My home life is filled with the joys of being a husband and father. I have the opportunity to see life being explored on a daily basis with my toddler. Our home in upstate New York is shared with two rescued Italian Greyhounds and one rescued cat.

Special Skills: Home brewer, woodworker, and stained glass artist.

Interests and Hobbies: Spiritualism, history, good conversation, collecting bottle-caps from craft beers I’ve sampled, and enjoying the full range of seasons, our family and neighbors.


Alexis Ahrens – Copywriting and Editing

My random acts of kindness often involve sending friendly corrections to small businesses when I notice mistakes on their websites or promotional materials. I love to write, and enjoy the challenge of helping entrepreneurs express their core message with integrity, personality, and a good sprinkling of targeted keywords. A recovering elementary school teacher, I’m now a write-at-home mom and author of Baby’s Little Log Book and the upcoming book, Taking the Lid off the Sun; Parenting the Intuitive Child.

Home Life: I live in San Diego, California with my musician husband, our musical three-year-old son, and three talkative cats. The only time it’s quiet is when they’re all asleep.

Special Skills: Tap-dancer, dolphin and cat trainer, child-whisperer.

Interests and Hobbies: Painting, meditating, Zumba, metaphysics, and cooking.


Tiffany Simpson – Sales

I’ve been in sales since 1995 and with Smartflex since 2007. I love getting to know our clients and helping them develop their websites.

Home Life: I’m a single soccer mom of two daughters. We live in Chula Vista, California.

Special Skills: Scottish highland dancer, soccer player, swimmer.

Interests and Hobbies: Going for rides on Harleys, seeing live music at small venues, anything outdoors.


Vanessa Malone – Education & Support

I have been with Smartflex (formerly Webflexor) since 2006, primarily in a support role, though I have branched out into other areas as well.  I particularly enjoy working on the education materials that help explain to our clients how to use our system and features. I am excited that the company is continually growing, which always keeps the job fresh and challenging. We have great services and products to offer, and I enjoy helping clients use them to their fullest potential.

Home Life: I live in upstate New York with my wonderful husband, our three-year-old son, two Italian Greyhounds, and one very fluffy grey cat.

Special Skills: Knitting! I’ve had two original knitting designs featured – one in a Vogue Knitting magazine holiday issue and the other in the Knitters Magazine book, “Think Outside the Sox.”

Interests and Hobbies: Drawing, painting, gardening and being outside in general, especially when my son “helps” in the garden.

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